Independent identity & digital studio

Common
foil

Aligned with
your momentum.

We build distinct identities and digital systems for ambitious teams at moments of change. Clear thinking, exact craft, and useful work—without the theatre.

18+years of shared practice
126launches delivered
94%referral-led partnerships
17markets reached

Positioned for
lasting success.

From strategy through rollout, every decision earns its place. We work closely with founders and internal teams to make brands easier to understand and harder to forget.

01 / Identity

Hearthline
Community energy

02 / Digital

Plainwork
Finance made legible

03 / Launch

Rook Field
Built for movement

04 / Packaging

Still Day
Daily essentials

Structure meets
creative freedom.

Our process is rigorous enough to keep momentum and open enough to find the unexpected.

01

Listen & frame

Stakeholder conversations, market context, and a concise brief.

02

Find the signal

A strategic idea that makes every creative decision easier.

03

Build the system

Identity, language, and digital patterns designed to work together.

04

Launch with confidence

Production support, practical guidelines, and a clean handover.

Created with
clear purpose.

A modular identity for Highmeadow, shaped around rhythm, restraint, and tactile contrast.

HIGH
MEADOW
HM—27

Trusted by
great teams.

Long-term partnerships, direct collaboration, and work that keeps proving useful.

Marrow Foods

“They found the simple idea we had been circling for years.”

— Amira Voss, Founder
Northbank

“A rare balance of strategic calm and serious creative energy.”

— Elliot Chen, CMO
Field Unit

“The system gave our whole team better language for the work.”

— Rosa Bell, Director

Clear plans.

Choose a focused sprint or a deeper studio partnership. Every engagement starts with a useful scope.

Foundation sprint
£6,480

Positioning, core identity, launch toolkit. Six focused weeks.

View details
Studio partnership
Custom

A flexible senior team for a brand, product, or transformation.

Talk to us

Good questions,
honest answers.

Practical details before we begin.

What kinds of teams do you work with?+
How quickly can a project start?+
Do you partner with internal teams?+
What happens after launch?+

Let’s create
with purpose.

hello@commonfoil.studio ↗