Good Grain came to us ready to grow beyond a beloved local product. We shaped a flexible identity, verbal world and campaign system built around the rituals of everyday energy.
The result is a warm, intelligent brand with enough structure for shelves, screens and stories.
I’m a creative director, brand builder and story-teller drawn to the intersection of strategy and emotion.
My work lives where clear thinking meets visual surprise. I help teams find their sharpest truth and turn it into a world people want to enter.
Today I lead Fieldnote House, working with independent founders and established teams on identity, packaging, campaigns and digital launches.
Fieldnote House opens its London studio.
Good Grain identity launches nationally.
Northstar campaign earns new audiences.
Kinship packaging system goes live.
Brightland seasonal storytelling.
Independent practice begins.