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Threshold by Kestrel

One day where support leaders rewrite what service can be

April 16, 2026
The Warfield Room
Chicago, IL
In person & online
Reserve your seat

Threshold 2026 gathers support leaders for a day of candid dialogue, disagreement and craft

April 16, 2026
The Warfield Room
Chicago, IL
In person & online
How would you like to join? *

Why
Attend

Now in its fourth year, Threshold has become the gathering for people building the future of customer service.

Conference audience filling an auditorium, photo by Official GDC (CC BY 2.0) Watch highlights from Threshold 2025

Sit with the AI and service builders arguing about where the work goes next.

( 01 )

Be in the room as the Kestrel team unveils what we ship next.

( 02 )

Take home hard-won lessons from leaders mid-transformation.

( 03 )

Featured
Speakers

Hear the people redrawing the service map

Portrait of Iman Farouk, photo by Jake Nackos on Unsplash

Iman Farouk

Co-founder & CEO at Kestrel

LinkedIn
Portrait of Rowan Delacroix, photo by Korede Adenola on Pexels

Rowan Delacroix

Chief Product Officer at Kestrel

LinkedIn
Portrait of Milo Bergstrom, photo by Ben Khatry on Pexels

Milo Bergstrom

Chief Strategy Officer & Co-founder at Kestrel

LinkedIn
Portrait of Tess Ahluwalia, photo by Thanh Xuan Nguyen Ly on Pexels

Tess Ahluwalia

VP of Product at Kestrel

LinkedIn
Portrait of Naledi Okonjo, photo by Foto Sushi on Pexels

Naledi Okonjo

Sr. Director of AI Product Management at Kestrel

LinkedIn
Portrait of Junsu Park, photo by Prince on Pexels

Junsu Park

VP of Customer Success & Solutions at Kestrel

LinkedIn
Portrait of Halvard Nilsen, photo by Korede Adenola on Pexels

Halvard Nilsen

Chief Operating Officer at Kestrel

LinkedIn

Agenda

Welcome to Threshold

Kestrel Co-founder & CEO Iman Farouk sets the stage for Threshold 2026.

Portrait of Iman Farouk, photo by Jake Nackos on Unsplash
Iman Farouk
Co-founder & CEO at Kestrel

Kestrel Product Keynote

Kestrel has led the AI agent category since the first release. Chief Product Officer Rowan Delacroix shares where the product and the category go next, including new roles beyond service and how Relay is reshaping customer operations.

Portrait of Rowan Delacroix, photo by Korede Adenola on Pexels
Rowan Delacroix
Chief Product Officer at Kestrel

The State of the Industry

The pace of change in AI keeps compounding. Co-founder Milo Bergstrom shares his read on where we sit in the transformation cycle, what it unlocks, and how it is resetting what customers expect.

Portrait of Milo Bergstrom, photo by Ben Khatry on Pexels
Milo Bergstrom
Chief Strategy Officer & Co-founder at Kestrel

Rebuilding support operations with Relay

Relay changes the customer operations role for good. For the first time, teams no longer need large benches of analysts, knowledge editors and admins to run well. Hear from Kestrel customers who have scaled their reach and are inventing new ways to tune support performance with Relay.

Portrait of Tess Ahluwalia, photo by Thanh Xuan Nguyen Ly on Pexels
Tess Ahluwalia
VP of Product at Kestrel

How Kestrel customers automated the vast majority of their most complex processes

Automating the most time-intensive, manual processes can feel out of reach. But the Kestrel customers who do it achieve breakout results. Kestrel goes past answering questions to engaging in a conversation, applying judgment, and taking meaningful action. Learn how customers now automate disputes, refunds and more, including for their highest-value segments.

Portrait of Junsu Park, photo by Prince on Pexels
Junsu Park
VP of Customer Success & Solutions at Kestrel

How to give every customer their own success roadmap

Today, only your largest customers get individual hand-holding: a dedicated success manager who tailors onboarding to their needs and notices when they stall. Everyone else gets a one-to-many experience. Join a customer to see how their team uses Kestrel to break that constraint and deliver individually tailored, just-in-time success across the entire base, from onboarding through activation and adoption.

Portrait of Naledi Okonjo, photo by Foto Sushi on Pexels
Naledi Okonjo
Sr. Director of AI Product Management at Kestrel

How Kestrel customers automated voice support while raising satisfaction

Voice is both enormously valuable and notoriously difficult. To get it right, AI agents need to nail pace and tone, react to emotion, and update systems, all at the pace of natural conversation. Kestrel Voice and our low-latency Skiff model were built to do exactly that. Hear from customers who use voice to drive a large share of resolutions while exceeding expectations for AI voice.

Portrait of Tess Ahluwalia, photo by Thanh Xuan Nguyen Ly on Pexels
Tess Ahluwalia
VP of Product at Kestrel

How leading Kestrel teams reshaped their support organizations

As AI agents take the majority of front-line work, over 82% of surveyed support organizations have had to embrace new roles. The best ones have turned this change into an advantage: driving adoption, generating revenue, and becoming the voice of the customer. Hear how Kestrel customers had to throw out old org charts, roles and assumptions to build new models for service.

Portrait of Halvard Nilsen, photo by Korede Adenola on Pexels
Halvard Nilsen
Chief Operating Officer at Kestrel

Closing Remarks

Iman Farouk, CEO and Co-founder at Kestrel, draws Threshold to a close.

Portrait of Iman Farouk, photo by Jake Nackos on Unsplash
Iman Farouk
Co-founder & CEO at Kestrel

FAQs

Who is this event for?

Threshold is for service leaders, AI decision-makers and executives shaping how their organisations use AI in customer experience — whether you are just getting started or already deep into transformation.

When and where?

The event takes place on Thursday, April 16, 2026, at The Warfield Room in Chicago, IL. It will be held both in person and online.

How much does it cost?

While the conference is free, attendance is not guaranteed. Attendees are accepted based on programming fit.

Will sessions be available on demand?

Yes. Every session will be available on demand within 48 hours of the event.

I came last year. What is different?

The landscape has shifted sharply. What is possible today was not possible even a few months ago. AI has matured, and so have the products we have built — Kestrel Relay and Kestrel Voice among them. Threshold puts you on the edge of what works right now, and shows which teams are already reorganising around it.

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Reserve your seat today, in person or online

April 16, 2026
The Warfield Room
Chicago, IL
In person & online
Reserve a seat