Halfpast builds the digital systems ambitious companies run on. From
strategy and identity through to web and product design, each part we make
feeds the next. Together we'll ship systems that hold up now and stretch
wherever the business goes.
Making machine learning tangible for teams navigating change
Partners since 2021
Runway 6
Runway 6
Where enterprise strength meets startup pace
Identity refresh + full web system
WebsiteDevelopment
Courtside
Bringing the energy of sport into everyday software
Category-leading brand for racquet sports
Quarry
Pushing the edge of what a data product could feel like
3 projects, $412M raised
Bellwether
Turning brand equity into a system built to scale
Company-wide identity adoption
WebsiteDevelopment
Northrail
One brand, one platform, one clear story
280+ assets, 9-month engagement
Lucas Ordóñez
Tandem
A unified experience across four products, three years in the making
4.8 iOS rating, 187K businesses
Meridiem
Clarity as a competitive advantage in a technical industry
From startup to enterprise partner
Our clients
We understand the demands of digitally focused organisations changing
inside and out. We work closely with ambitious leaders inside those
organisations who are after clarity, craft, and a partner who stays.
"Halfpast took us through a full
rebrand from scratch — logo, design system, website — and has kept
evolving it with us since. The team is perceptive, dependable, and
genuinely rigorous about craft. Rebranding is a hard process, and having
a partner who listens, proposes new directions carefully, and grows with
you as the market shifts matters more than we expected. We're glad we
found them."
We establish direction before anything gets built. Discovery,
benchmarking and team alignment ground decisions in insight rather than
assumption. We interrogate the brief, find what's actually possible, and
set a common thread that runs through the whole partnership.
We design visual and verbal systems that resonate and endure. Guidelines,
component libraries and assets are built for consistency across every
touchpoint, and ladder up to an identity that works as a strategic asset,
not decoration.
Website
We build brand-led marketing sites that work hard for your business.
Clear messaging, smooth journeys, and content management with guardrails
baked in — so your teams can update and evolve without breaking things or
losing consistency.
Product
We create platforms and digital products that solve real problems and
adapt as things change. We design and build interaction flows, interfaces
and component libraries, prototyping to validate direction early and
tracking what works.
Development
We back our designs with robust engineering. Product designers and
developers work hand-in-hand to pick technology built for growth,
performance and long-term flexibility, not just launch day.
Katya Warren from Studio Notes sat down with our team
to talk through the thinking behind our move from Mercer & Fold to
Halfpast, and what that kind of transformation can teach creative
agencies. Over a drink or two.
StrategyJournal
Ledgerline: before the rebrand, there was a refresh
HALFPAST
Journal
Introducing Halfpast: an evolution of Mercer & Fold