Identity systems
Naming, wordmark, type and colour, plus the rules that keep it consistent once twelve people start using it.
An independent studio building identities and websites for founders working in culture, food and design.
Book a callAn independent studio building identities and websites for founders working in culture, food and design.
Book a callWe are eleven people who like the slow part of the work — the research, the naming, the fourth revision. Strategy and design sit at the same table here, which is why the identities we make survive contact with a real business.
Every file is built by the person who designed it. Type is drawn to the grid, spacing is decided rather than defaulted, and the handover pack explains why each choice was made.
Work in sprints or keep us on a monthly retainer. Scale the hours up during a launch and back down afterwards without renegotiating the whole agreement.
We measure ourselves on what a brand looks like three years in. That means systems with room to grow, documented rules, and files your future team can pick up.
Before anything is drawn we agree on the audience, the competitors worth beating, and the one sentence the brand has to own. Visuals follow that, not the other way round.
You get one lead designer for the life of the project, reachable in a shared channel, plus a weekly written update so nothing is a surprise on Friday afternoon.
Four things we do properly, instead of twenty we do adequately. Each engagement starts with a written brief and ends with files, rules and a team that knows how to use them.
Naming, wordmark, type and colour, plus the rules that keep it consistent once twelve people start using it.
Design and front-end build, from a one-page launch site to a full editorial platform your team can edit.
Structure, artwork and print-ready files, with press checks handled so the shelf looks like the mockup.
Four stages, roughly nine weeks. You always know which one we are in, what is due next, and what we need from you to keep it moving.
Interviews with your team and a hard look at the category, so the brief is written on evidence rather than taste.
Two or three distinct routes, each argued in full. We would rather show fewer, better-explained options.
Kerning, edge cases, the small screen, the bad printer. This is where a good route becomes a usable system.
Files, guidelines and a working session with your team, plus thirty days of support while it beds in.
They rebuilt our identity in seven weeks and it still holds up two years and one pivot later. The guidelines get used, which says everything.
“Verso rebuilt our identity with a precision we had not seen from a studio this size. The site they shipped now does more selling than our sales team.”
One transparent monthly rate, no hourly billing and no surprise change orders. Pause the retainer when you do not need us and pick it back up when you do.
For founders who need steady design support without carrying an in-house team.
Still deciding? These cover most of what founders ask before a first call.
Identity systems, website design and build, packaging, and motion for launch campaigns. Anything outside that we will point you toward someone better suited.
Tell us what you are building and where it is stuck. We reply to every enquiry within two working days, usually with a question or two before we quote anything.
