Kickoff brief

Checkout drops 31% of carts between the address step and payment, and most of that loss happens on the second attempt after a validation error. This project rebuilds the flow as three short steps with inline validation, saved addresses, and a single review screen before the charge is authorised.

Scope for the first release is web only; the native apps keep the current flow until the funnel numbers hold for four weeks. Design hands off the address and payment screens by March 21, and we hold a build review with support and payments the following Tuesday.