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The Quiet Tax of Inconsistency

The smallest wording choices quietly decide whether people trust a product

Two weekends ago, I was using a transit app to plan a route across the city.

Nothing felt obviously broken. The interface looked polished. The spacing was even. The typography was clean.

Yet I kept second-guessing every tap.

The reason wasn't visual design. It was inconsistency.

On the first screen, the app called it a "Trip." On the next, it was a "Journey." In settings, it became a "Route."

Technically, all three words were pointing at the same saved plan, but my