The Quiet Tax of Inconsistency
The smallest wording choices quietly decide whether people trust a product
Two weekends ago, I was using a transit app to plan a route across the city.
Nothing felt obviously broken. The interface looked polished. The spacing was even. The typography was clean.
Yet I kept second-guessing every tap.
The reason wasn't visual design. It was inconsistency.
On the first screen, the app called it a "Trip." On the next, it was a "Journey." In settings, it became a "Route."
Technically, all three words were pointing at the same saved plan, but my