Retention Sprint

(Feb 3, 2026 – Feb 9, 2026)
Active Campaigns / Retention Sprint / Plan

Calendar Notes

Track launch dates and hand-off milestones by pinning notes onto the campaign calendar.

Campaign Brief

Grow reply rate on Nimbus

Pair short, opinionated copy with graphics that hold up at thumbnail size. Every post should give someone an easy reason to answer, quote, or forward it to a teammate.

  • Visual storytelling: build frames that land the idea in one glance — high-contrast type, one focal figure, and a colour pairing that stays legible on a dim feed.
  • Reply-first copy: open with a specific claim or a question a practitioner could answer from memory, then leave room for their story.

Steps:

  1. Concept sourcing: pull the three most-quoted replies from January, group them by theme, and draft eight post concepts against the strongest two.
  2. Split testing: run paired variants across the first four sends, holding the visual constant while the hook changes, and reallocate spend on day three.