
Nadia Ferreira is a reporter whose work has run in The Quarter, Meridian, Bright Wire and The Sunday Ledger. She is the co-author of two books: Rough Cut, with the animation director Pia Solvang, and Held Together, with the engineer Omar Haddad.
There is a mystery inside good storytelling. A kind of alchemy. How do the people who do it best actually pull it off? Writer-editors — and longtime collaborators — Nadia Ferreira and Margot Reyes have spent a year trying to find out.
Join them as they sit down with every kind of storyteller — reporters, animators, chefs, brand leads — and take apart the work of making something that carries past the noise.

Nadia Ferreira is a reporter whose work has run in The Quarter, Meridian, Bright Wire and The Sunday Ledger. She is the co-author of two books: Rough Cut, with the animation director Pia Solvang, and Held Together, with the engineer Omar Haddad.

Margot Reyes is a writer and the former editor-in-chief of Basin magazine. As editorial lead at Pilcrow & Vane she has overseen the redesign of Field Almanac and helped companies from freight to biotech build editorial programmes that hold up.
“Doubt is not an obstacle in front of the work. Most days, doubt is the work.”
“When someone eats a dish and it puts them back in a kitchen from thirty years ago, we have done the job.”
At Pilcrow & Vane we put reporting, strategy and design in the same room, so that a company can own what is true about itself and say it out loud. We call the practice slow editorial.
Halfway through every episode of Undertow, someone from our team shares a lesson of their own, pulled from years spent working with some of the most scrutinised brands in the world. Listen below, read more at slow-editorial.studio, or send a line to hello@pilcrowvane.com.


