Welcome to Common Draft, a working notebook for independent labels finding their footing. Common Draft is led by Ingrid Vasseur, a brand strategist working on direct-to-consumer, wholesale and community practice. Her years at Studio Halden and Meridien shaped a method for widening the reach of patient labels such as Rowanmoor and Lune. Candour, steady finances and rest are the three pillars of Ingrid's approach to growing companies that intend to leave the place better than they found it. Built on a belief in unhurried conversation, the Common Draft podcast asks forward-looking people and companies how they are rewriting what success is meant to mean.