Mira_Night Nurse
Ordering groceries fits my routine because I usually plan meals between shifts.
Motivations
5
Owen_Site Foreman
I mostly order ahead because it saves me a trip after site hours.
Motivations 5
Owen_Site Foreman
I want to sort the week out quickly, and a scheduled slot usually gives me that breathing room.
Motivations 5
Zara_Music Teacher
being able to restock from my phone feels like a natural part of my week.
Motivations 5
Felipe_Bookkeeper
order deliveries mostly because my clients keep me travelling.
Motivations 5
Anjali_Studio Lead
The shops are far from my flat, so delivery is simply the faster and easier option.
Motivations 5
Suggestions
4
Zara_Music Teacher
If I could improve one thing, it would be the search inside past orders.
Suggestions 4
Felipe_Bookkeeper
ability to personalise the home screen. I want the aisles I use most, like produce and dairy, to be right at the top.
Suggestions 4
Mira_Night Nurse
show substitution rules earlier in the journey instead of at the final checkout screen.
Suggestions 4
Anjali_Studio Lead
I'd simplify the category structure, which feels a bit cluttered with too many hidden menus.
Suggestions 4
Valued features
4
Zara_Music Teacher
The live courier map is the feature I use the most because it saves me time and removes the guesswork.
Valued features 4
Felipe_Bookkeeper
The weekly spend summaries are genuinely valuable because they help me see patterns in how we shop.
Valued features 4
Mira_Night Nurse
Restock reminders are the most useful because I'm forgetful about pantry staples.
Valued features 4
Anjali_Studio Lead
The saved basket is the most valuable feature for me. I order weekly, and knowing I can edit it in seconds gives me confidence
Valued features 4
Pain points
6
Owen_Site Foreman
the app completely froze after I confirmed the order.
Pain points 6
Owen_Site Foreman
Right now it feels cluttered and I have to scroll to find the things I use every day, like past orders or a quick reorder.
Pain points 6
Zara_Music Teacher
no loading state or message, so I had no idea whether the order had gone through.
Pain points 6
Felipe_Bookkeeper
During the age verification step, I tried uploading my ID four times and the app kept crashing.
Pain points 6
Anjali_Studio Lead
When I tried adding a new card, the app suddenly logged me out mid-checkout.
Pain points 6