Sundial — Harvest Blend

Overview

Sundial is launching a small-batch cold brew aimed at weekday commuters and local cafés. The campaign leans warm and unhurried to match the roast, and the goal is to make Harvest Blend the default morning pour in the neighbourhood.

Objectives

– Build recognition for Harvest Blend across the east side.
– Lead with roast character and freshness through visual storytelling.
– Reach café regulars with tasting events and flavour-led content.

Audience

Commuters, café owners and home brewers who care about origin and grind. They value clear sourcing, seasonal roasts and a shelf presence worth photographing.

Tone & visual direction

Warm, grounded and a little rustic. Visuals should use amber, clay and deep umber to evoke roast and harvest. Designs can include hand-set typography, steam motifs and close-grain textures to carry the product's weight.

Deliverables

– Logo and packaging design for the cold brew.
– Social campaign visuals (stories, short vertical).
– Promotional posters and digital banners.
– Short teaser video or motion graphic for launch week.

Timeline

Concept lock in week two, packaging proofs by week five.