Welcome to Kestrel, Mara

Tour Kestrel in 4 minutes with Priya

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Checkout friction

Where people stall between cart and confirmation on mobile.

Updated 3 weeks ago

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Trial activation

What the first session looks like for teams that convert.

Updated 6 weeks ago

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Onboarding clarity

Which setup step loses the most first-week accounts.

Updated 5 weeks ago

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Renewal drop-off

Reasons cited by teams that left after a paid year.

Updated 11 weeks ago

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Pricing page intent

What visitors expect a seat to include before signing up.

Updated 9 weeks ago

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Search relevance

Concept tests on a reworked filter panel with 24 people.

Updated 4 weeks ago

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NPS — EU and UK

Quarterly sentiment split by plan and company size.

Updated 2 weeks ago

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Docs navigation

How support articles are found from inside the product.

Updated 7 weeks ago

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Mobile permissions

Where people decline notifications during setup.

Updated 8 weeks ago

Portrait of Priya, product tour host — photo by Thanh Xuan Nguyen Ly on Pexels

Turn everyday feedback into decisions you can defend

Finishing this task took less effort than I expected.

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In-product surveys

Ask people what they think while they are still inside the flow you changed.

Clips

Session clips

Record the short moments where a person hesitates, backtracks or gives up.

Read these instructions out loud before you press ‘Begin task’.

Concept tests

Collect reactions to prototypes built in whichever design tool your team uses.