Growth KPIs: Activation
Below you'll find the reports we use to measure the demand we're generating and how much of it…more
Must-watch metrics
How is our active user base trending?
In most cases, watching how fast the active base grows is the fastest read on demand. It tells you where attention is landing, what people come back for, and which surfaces are pulling their weight.
- Did the spring campaign move weekly actives?
- Is new-user growth holding week over week?
Are we bringing in the right users?
The other half of growth is quality. Look at how many meaningful events happen each month, and how many distinct people are behind them. That ratio answers questions like:
- Are people doing the things we designed for?
Weekly actives
Unique, last 8 weeks compared to previous quarter
Jun 22Jun 29Jul 6Jul 13
Active & new users
Unique, last 7 days compared to previous month
Active users
4,318
users
1.84%
New users
1,276
users
3.07%
Total activations
Total, last 7 days compared to previous week
Activation — total
5,392
People who activated
Unique, last 7 days compared to previous week
Activation — unique
3,847