Ines Okonkwo
ines@fieldworkhq.com
Introduction & a possible collaboration
Hello,
I hope this note reaches you at a reasonable hour. My name is Ines, I lead partnerships at Fieldwork, and I'm writing because I've been following your work for a while and would like to explore where our two roadmaps might usefully overlap.
Your recent piece on rebuilding the onboarding funnel around a single activation metric stayed with me โ particularly the part about cutting the questionnaire from nine steps to three. It's rare to see a team publish the version that didn't work alongside the one that did.
We run a small research practice on the same problem from the operator's side, and I suspect the two views are complementary rather than redundant. There's a version of this where we simply compare notes over a call, and a longer version where we co-author something for both audiences.
I'd be glad to hear how you're thinking about the next two quarters, whether that's a co-written teardown, a shared workshop, or nothing more than a standing conversation. No pitch attached โ I've included the raw dataset from our last cohort so you can judge the work directly.
If any of that sounds worth thirty minutes, I'm happy to work around your calendar. And if the timing is wrong, a note saying so is more than enough โ I'll check back in the autumn.
Thanks for reading this far.
Warm regards,
Ines