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Campaigns/ Onboarding Nudges/ A/B Tests

Onboarding Nudges

Running
Overview Workflow Metrics A/B Tests Drafts Sent Journeys Edited 3 minutes ago
Running Started: 14 months ago

Variations

ACTIVE
A 50% Welcome (Control) Your workspace is ready to roll
ACTIVE
B 50% Welcome (Variant — shorter… Set up your first pipeline

Performance Summary

VariationDeliveredOpen RateTracked Link ClicksConversion Rate
A Original 12,418
41.7%
5,178 opened
18.4%
2,285 clicked
0.0%
0 converted
B Variation 12,506
43.1%+1.4%
5,390 opened
19.6%+1.2%
2,451 clicked
0.0%+0.0%
0 converted

Test Results

VariationStatisticChange Chance To Beat Original
B Variation Open Rate +1.4% 64.8% — Need more data
Tracked Link Clicks +1.2% 71.2% — Need more data