Growth KPIs: Activation

Below are the reports that show where new accounts come from and how fast they reach first value…

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Rowan Ibarra β€” portrait by Prince on Pexels

πŸ’‘ Tip: Open the Channel Mix report and build Custom Groups to roll sources together (for example earned vs. paid).

Read our docs on how to use Custom Groups.

Signup source conversion

Visitor β†’ account, last 7 days

Blended 8.29% Across 5 tracked sources Β· 12,486 visitors
Clipvine 9.42%
Waverly 8.87%
$organic 8.31%
Halolens 7.64%
$referral 7.19%

First-week retention

Retention, last 7 days

No data for this report Cohorts appear once the first sign-ups land in this window.

Reading session depth

These reports show how deeply people engage inside a single visit, and where sessions stall before an account gets created.

Session bounce rate %

Total, last 7 days

Mar 3Mar 6Mar 9

Session metrics

Total, last 7 days compared to previous week

18,742 β–² 6.4%

Sessions started, week over week

Pages per session4.28
Median duration3m 12s
Reached signup form11.7%