Sternwell

(1) Map household demand for same-day grocery delivery across the six counties in the Tri-Valley service area, including basket size and reorder rhythm.

(2) Examine how block density, parking scarcity and transit access decide which addresses stay profitable to serve on a flat-fee route.

(3) Review what keeps repeat subscribers, with attention to substitution policy, delivery windows and complaints about produce quality.

(4) Identify the promotional formats that move a first-time shopper to a second order, including referral credit, free-window trials, bundled staples pricing and tie-ins with neighbourhood bakeries.

(5) Compare three regional operators that reached positive unit economics without a warehouse of their own, and note where the margin actually came from.

(6) Fold the findings into a launch memo with a recommended service radius, a fee structure, a staffing model for the first two quarters, and the metrics that should gate any expansion past the pilot zone.