A living reference for anyone who writes, designs, or ships anything on behalf of the studio. Use it to settle arguments quickly, keep our voice steady from one project to the next, and hold our craft legible wherever people happen to meet us.
Studio Character
Percivane pairs restless picture-making with a stubborn respect for the brief. We chase the odd idea first, then sand it down until the thing actually works.
The work should feel alive without ever feeling loud. Every piece we ship is meant to hold up close and read cleanly from across the room — sharp, never shouty.
How We Sound
- Direct: We lead with the point and trust the reader to follow us there.
- Grounded: Every claim is something we could show you in the studio.
- Playful: We would rather risk being surprising than settle for being safe.
- Precise: For all the looseness, the details are never left to chance.
Design Language
Our visual system carries the same intent as the writing, held in place by a short set of shared rules:
- Type that sets the pace before a word is read
- A narrow palette used with more conviction than variety
- Pictures that carry a whole story in one glance
- Layouts with enough air to let the point land
Publishing Plan
How the work reaches people, roughly in order of effort spent:
- Short posts that show the middle of the process, not just the end
- Long write-ups on the reasoning that shaped a finished piece
- Essays that put us inside the argument rather than beside it
Treat this as a working document rather than a monument: it should be argued with, marked up, and revised the moment Percivane outgrows it.