“Drumlin is the one tool we could not replace. It is where the culture actually lives.”
How Wayfarer Labs runs a nine-timezone team on Drumlin
A bit of context
I'm Ines, and I founded Wayfarer Labs. We build the conversion layer for marketing teams — landing pages that respond to who is actually reading them. We are twenty-six people, and only four of us have ever shared a room.
“A thread can span three hours or three weeks. In channel chat, that conversation simply dies overnight.”
Life before Drumlin
- We were always catching up. Scroll back as far as memory allows, read forward, and hope nothing addressed to you happened at 3am.
- Eleven unnamed group DMs with overlapping members and no way to tell what any of them was about.
- Everything interleaved. One topic pushed the last one off screen, and both ended up half-answered.
The secret to success
- An inbox that reaches zero. When it does, I am genuinely finished for the day.
- A written record the whole company trusts more than our docs tool.