Ovanta
Scaling smarter: how Ovanta unlocked pipeline impact across 100+ sellers
What happens when sales execution finally meets enterprise-wide consistency.
Cressida is a must-have for any org running enterprise or solution selling. Without it you are simply losing time.
Arman YusupovVP Finance & Revenue Operations
Expansion revenue was not scaling with the team
Ovanta's go-to-market motion was widening fast, but execution never kept pace. Sellers worked in silos, every deal ran its own way, and coaching rarely reached the pipeline.
Key pain points
- Inconsistent expansion motions across go-to-market roles
- Coaching that could not scale without new headcount
- High activity, thin impact on pipeline and ARR
Embedding execution into the daily workflow
Rather than forcing one motion on every seller, Cressida mapped how each role actually works — supporting reps with high-volume outbound, and giving strategic account managers deeper research and gap analysis.
From process to pipeline wins in 90 days
Within a quarter, adoption crossed 140 active users. Strategic account managers now close 2.7x more net-new ARR per month, and pipeline growth is visible across every seller segment.