How Thornfield wires its enrichment stack into Kestrel CRM through Everglen’s API

Thornfield runs its whole sales motion by joining enrichment tools to Kestrel CRM over Everglen’s API.

Software subscriptions have become a staple of any digital team. Finding the right tools, comparing plans and keeping renewals honest can quietly turn into a full-time job — so Thornfield built a platform that automates the repetitive parts.

We sat down with Ines Vogler, Revenue Operations Manager, to hear how Everglen reshaped her team’s workflow and shortened contract cycles.

Challenge 1: fragmented contact data slowed every deal

Before Everglen, prospecting meant a long chain of manual steps. Sourcing a contact and building a usable profile involved a lot of tab-switching and re-typing between five systems.

Validated phone numbers and work addresses took even longer, since each enrichment vendor had to be checked on its own.

Solution 1: one relay between enrichment and the CRM

Everglen lets Thornfield push companies and contacts straight into Kestrel from the network view, and shows what is already on record while a rep browses.

Company

Thornfield

Location

Utrecht, Netherlands

Employees

62

Industry

Software procurement platform

Clients

Bruntwick, Aldmere, Vessel Foods, Palegrove, Northtower