Introduction
Two years into a hiring slowdown, Kindlework set out to rebuild the way people find work. Seeing a chance to define the next decade of freelancing, they brought in Longhand to set the product vision, design the core flows, and build a system to carry every decision after.
The vision
Turn Kindlework from a listings board into the place the world hires.
Framing the narrative
Introducing the new Kindlework by translating a rebuilt brand into something you can actually use.
Kindlework.com is the first thing most people meet, so we rebuilt it from the ground up.
Using the new brand language as a jumping-off point, we pulled real product surfaces onto the marketing site — so the promise and the software finally say the same thing.
A platform for work
The new Workroom gives employers one view of talent, projects, and progress.
Ask a custom question
Keep in mind
Make it something a person can answer in sixty seconds or less.
What would you change about the last build?
Prompt
Discuss the trade-offs you made and what you’d revisit.
What ran for a decade as a job board with a message inbox now behaves like two different products — one for the people hiring, one for the people working.
The platform holds the collaborators you return to, a search built for the whole sourcing and interview loop, and a dashboard that keeps every live project in one place.
“Longhand set a new bar for quality here, and they cleared it three weeks ahead of the date we agreed on.”
Malik Ferreira, VP, User Experience & Design
Talent experience
A portfolio flexible enough to show real range — and legible enough to surface in the right searches.
Talent needed room to show the full spread of what they do, not one flattened headline.
Portfolios assemble from a drag-and-drop editor with skill tagging, so visuals, video, and photography all get a fair frame.
Results
31%
lift
in web conversion within two quarters.
The system
One global design system, built to carry the rollout across every surface at once.
Where brand guidelines answer the what and the why, we built a system that goes one step further and answers the where and the how.
Impact
In the eighteen months after launch, Kindlework grew on both sides of the marketplace — more people hiring, more people earning. The investment paid for itself.
2.7
Billion earned by the talent community last year
8,400
Distinct skills traded across the platform
43%
Increase in revenue since the 2022 rebuild
Halcyon
