Customer Stories

How sharp teams
find deal alpha
with Cinder

Explore how customers use Cinder to surface rare data and put it to work in plays that actually land.

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How teams like yours use Cinder

Foxglove

Cinder lets our team test trigger-based workflows and third-party enrichment in an afternoon. We move quickly and land outsized impact on GTM execution — with a tool that's genuinely good to build in.

3X
Enrichment coverage

Kestrel

“Cinder is the quiet advantage behind our marketing team. It gave us an experiment-driven GTM motion that iterates on ideas and scales whatever sticks. Outbound reply rates are up and our customer base is finally enriched.”

Portrait — Jake Nackos on Unsplash
Maya Okonkwo
VP Marketing, Kestrel
2.4x
Increase in cold email performance

Brightloom

“Cinder has become the orchestration layer for everything GTM. Our warehouse for product data, our CRM for records, and Cinder for turning all of it into automated action.”

Portrait — Korede Adenola on Pexels
Dario Fenn
Marketing Operations, Brightloom
CRM records
enriched and continuously updated

Tessell

“What I like about Cinder is how easily you can try something new at a small scale, prove it out, then run it as wide as you want.”

+47%
more qualified meetings per rep

Sundial

“This job has always been about creativity, whatever it looks like from the outside. Cinder lets me answer far more ‘what if we tried…’ questions from our GTM team than I ever could before.”

One workspace
Eleven data sources, consolidated

Corvid

“Cinder changed how marketing, data and operations work together. We tripled our enrichment rate with its blend of providers, and running AI against real GTM problems finally became practical.”

Portrait — Thanh Xuan Nguyen Ly on Pexels
Priya Raman
Head of Sales Operations, Corvid
3.1x
Data enrichment coverage

Oakhurst

“Cinder should be an essential pillar of any company's GTM stack: outbound built on the highest-quality data available to us. It automates hours of manual research so reps can focus on selling.”

Portrait — Foto Sushi on Pexels
Elena Vasquez
CRO, Oakhurst
78%+
Enrichment coverage

Nimbus Bay

“Every lead arrives pre-qualified and scored on signals nobody else is watching, then routes automatically through Cinder. We're building pipeline out of segments we simply weren't touching before.”

+52%
lift in SQLs from automated lead scoring

Harbor Nine

“Our best campaigns are built on data that doesn't exist in off-the-shelf tools. Cinder helps us find those signals — and turn ambitious ideas into executable, high-performing campaigns.”

+64%
campaign launch velocity

Stonefly

“Cinder is our GTM signal orchestration engine. It's the infrastructure that lets a small team like Stonefly go to market like a much bigger one.”

Portrait — Ben Khatry on Pexels
Marcus Hale
Head of Revenue Operations, Stonefly
93%+
CRM fill rate on key fields

Bellweather

“Every GTM team here had a different question they needed answered. Cinder is the first thing that let us answer all of them from the same infrastructure.”

Portrait — Prince on Pexels
Theo Marchetti
GTM Engineer, Bellweather
+19%
enterprise win-rate
Foxglove
Kestrel
Brightloom
Tessell
Sundial
Corvid
Oakhurst
Nimbus Bay
Harbor Nine
Stonefly
Bellweather
Quillmark
Unique plays
Larkspur

Larkspur tracks prospects' office lease expiration dates; as those dates get close, they listen for hiring chatter on social before reaching out.

Meridian Row

Meridian Row combines their own product usage data with AI research in Cinder to work out which accounts are the best fit for cross-sell.

Corvid

Corvid tracks what customers say about them across forums, video and social so support can respond, route feedback to product, and surface new prospects.

Kestrel watches four signals at once: certification announcements, compliance-related website changes, funding news, and security job postings.
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