Our Story
Stonefox is the largest household-goods company built in the last two decades, and home to Orrin, Sable, Ferra, Brigg, and Cubby. It began with one badly designed razor.
We started Orrin because shaving had quietly become a bad deal — eight dollars a cartridge for a product nobody had meaningfully improved since the nineties. We weren’t trying to invent a channel. We sold direct because it was the only way to keep the price honest and hear what people actually thought. When customers said they wanted us on a shelf in their neighborhood, we listened. When they said the handle slipped in a wet hand, we reweighted it. When they said the blade dulled by the fourth pass, and we found that the only real fix was owning the steel, we bought a ninety-year-old blade works in Solingen and learned to run it.
Building Orrin that way turned out to produce something larger than a razor: a working playbook — supply, studio, data, and people — that a second brand could inherit on day one. To press on that, we started Foundry, our in-house incubation and acquisition group, and used it to launch Sable, our women’s body-care line, in 2019. Sable arrived with every lesson Orrin paid for, and it changed what we thought we were capable of building.
In 2021 we acquired Ferra — a dermatologist-founded whole-body deodorant, then a rounding error in a category that had barely moved in forty years — and backed its founder, Dr. Marisol Adeyemi, in the argument she’d been making for a decade: that body odor is a chemistry problem and people deserve a straight answer about it. Ferra now leads the category it invented. In late 2022 we carried the same formulation work to Brigg for men, and in 2025 we welcomed Cubby, the baby-care brand whose engineers spent three years on a diaper that doesn’t sag, and which now has the trust of a few hundred thousand very tired parents.
Today Stonefox is a portfolio of brands run by small, stubborn teams who live close to their customers. We work hard at staying small in the ways that matter — short decisions, few meetings, founders still in the room — because that’s what got us here: a company people like more, and one that treats its customers, its employees, and the towns it operates in as the same constituency.
