Changelog

A fresh batch of connectors and reliability fixes just shipped.

Zapier sync ↔️

We're thrilled to welcome Zapier into the Loomstack connector family. It's a no-code automation layer that links the apps your team already lives in, so you can route customer profiles and events anywhere — without writing a single line of glue code.

A few workflows you can wire up in minutes:

• Push enriched customer profiles into your CRM for sharper segmentation
• Forward behavioral events to your ESP for lifecycle email campaigns
• Trigger custom automations tuned to the exact shape of your funnel

Segments now recompute the moment a trait changes — no more waiting on the hourly job.

Live segmentation 🎯

The audience builder has been rewritten on top of our streaming engine. Rules you drag in are evaluated against incoming events instantly, so an audience is accurate the second a customer qualifies for it.

What's new in this release:

• Nested AND / OR conditions with a redesigned rule canvas
• Estimated audience size updates as you build, in real time
• Reusable trait templates you can share across your workspace

Reverse-ETL exports are faster, and single sign-on just got a lot friendlier.

Warehouse exports 🗄️

You can now materialize any Loomstack audience straight back into Snowflake, BigQuery, or Redshift on a schedule you control. Exports run incrementally, so only the rows that changed move — cutting sync times on large tables by more than half.

• Incremental, change-data-capture exports on a per-audience cadence
• SCIM provisioning and one-click SSO for Okta and Google Workspace
• Fixed a rare race where a paused sync could skip a single window