🧭 Growth Signals
signals that matter for growth teams
Start
Sep 3, 2024
12:00 am
End
Sep 10, 2024
11:59 pm
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Pin down what a habitual user of your product actually looks like, and how that group moves metrics like retention or activation through core workflows
Decide which pattern of behavior counts as deep engagement, build a cohort of the accounts that fall in that bucket, and watch how that cohort diverges from everyone else.
Which segments of users make up your overall active base
First-week path, cohort A
3 steps · 8,412 entered
A Signup
A + 2
A + 3
Workspace
62% 3
Map View
48% 2
Drop-off
38% 1
First-week path, cohort B
4 steps · 6,187 entered
B Product
B + 1
B + 2
B + 3
Product
54% 1
Drop-off
91% 2
Drop-off
94% 2
Drop-off
96% 2
# of users creating reports (by report type)
Time range