Notes and arguments
from the workbench

Is the era of forgettable product design over? Why software firms are betting on craft to stand apart.

Ivo Sallenger for Common Ground

The winner of the model wars will be the best brand, not the best product

Ivo Sallenger for Broadsheet

Aerial view of fog over a forest at sunrise — photo by Zetong Li on Pexels

Change doesn’t arrive overnight: our four years to a stewardship mark

Portrait of copy director Fia Thorne — photo by Foto Sushi on Pexels

Copy director Fia Thorne on why we approach writing differently

How the games industry finally learned to care about brand

Delphine Roux for Setwork

Behind the scenes of the Hearthway rebrand with Orla and Tess

The Second Draft

“Most advertising is dull. Most brands blend straight in.”

Ivo Sallenger in Setwork

How we built a different kind of branding studio

The Long Table Podcast

Why leaning into the thing that makes you odd is good for your career

Marguerite Hale

Long-exposure light trails on a black ground — photo by Nothing Ahead on Pexels

Things will
never be the
same again

How machines might push us out of design ‘blanding’. A review of Ivo’s talk.

Curved architectural bands lit from above — photo by Em Hopper on Pexels

How to build a studio that gets better every single week

Red poppies scattered through a summer meadow — photo by Ad Hartjes on Pexels

How to make a stand-out brand by breaking the house rules

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Find us: The Rope Loft, 12–14 Cutler Row,
Leeds LS2 7QF
Call us: +44 (0) 113 496 2208
Email us: hello@barrowfield.co

Close texture of undyed linen cloth — photo by Engin Akyurt on Pexels

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