In 1961 the impresario Joan Petrie began a summer tradition of staging free outdoor performances by the harbour, inaugurating the Riverside Season. Alder & Ash partner Ines Calloway, whose relationship with the theatre spans four decades, has designed a new identity for the series for twenty-eight consecutive summers. Each campaign is cut to the season’s theme, building a highly visible graphic vocabulary for outdoor advertising and on-site signage.

The Harvest Light Festival has been an annual celebration of making for more than twenty years. Since 2014, Alder & Ash partner Naomi Adeyemi has served as the festival’s creative director, responsible each September for a new visual identity. By remixing a few fixed elements — one typeface, a signature red and a simple monogram — the programme unifies several hundred events while reaffirming the region’s standing as a place that still makes things.