The B2B creator partnership network
The shortest path from a shortlist to a signed placement.
Find the right voices on every platform — brief, book, and pay in one place.
A weekly read on how technical teams actually ship software.
One of the fastest-growing operator newsletters in Europe.
Long-form essays on design systems and craft at scale.
Powering partnership teams at some of the fastest-moving companies in software
We're entering a new era of personality-led growth.
Teams build a brand through paid search, outbound, and SEO — channels that keep getting more crowded and more expensive every quarter.
Grow through trusted creator audiences who already have attention. Skip the auction, borrow the credibility, and build durable inbound.
Our index reads newsletters, video, audio, and social in one query — so a shortlist takes minutes instead of a fortnight of tab-hopping.
Newsletters, LinkedIn, YouTube, podcasts, and short video — every category your buyers actually read, kept current in one searchable place.
Verified reach, audience geography, past placements, and rates — before you write the first email.
Describe the launch in a sentence. Sandpiper drafts the roster, the mix, and the budget split for you to edit.
Bertie writes for finance ops leads and posts twice weekly on pricing, close cycles, and forecasting.
We read the last ninety days of output and summarise fit, tone, and cadence — no more scrolling feeds.
Coming soon“Working with creators through Sandpiper reset how our startup programme finds founders. Four newsletters did what a quarter of paid search could not.”
Priya RaghunathanStartups & VC Partnerships at Nightjar
Build the roster, then brief, book, and manage every placement from one cockpit instead of nine spreadsheets.
Tired of outreach? Post your requirements and let matching creators pitch you instead — with rates attached.
● Mid-roll ad slots
● Podcast · 6 slots
Skip the scheduling back-and-forth — take open slots straight from a creator's calendar.
Sandpiper is not a scraped list — it is a live network. Message every creator in your roster from inside the campaign, and get answers in days rather than never.
at 58% lower cost per click than paid social*
One counterparty instead of ninety. Worldwide creator payouts, tax paperwork handled, and a ledger your finance team will actually approve.
Placement results report straight into your campaign, so you can stop guessing what the newsletter spend actually did.
Sandpiper took creator payouts off my desk entirely. Procurement signed off in a week, finance stopped chasing invoices, and my team went back to running campaigns.
Brindle
Working with creators through Sandpiper reset how our startup programme finds founders. Four newsletters did what a quarter of paid search could not.
Casement
Ferrous
Sandpiper turned our creator programme into a real growth line. Instead of combing the internet, we searched once and booked the five people our buyers already trust.
Quarrylight
Tessera
Lodestar
Quarrylight builds AI video documentation for support teams. Eleven newsletter placements later, creator-led demos outperform every other top-of-funnel source they run.
Sandpiper is a creator partnership platform for B2B teams. We index the newsletters, shows, and accounts your buyers already follow, then handle discovery, briefing, booking, and payment in one place — so a creator programme runs like a channel rather than a favour.
Mostly software and infrastructure companies between Series A and public, plus a handful of agencies running partnerships on their clients' behalf.
Describe your launch, review the roster we draft, book the slots you want from live calendars, and pay once at the end of the month.
Newsletters, LinkedIn, YouTube, podcasts, Instagram, TikTok, and X — with newsletter and podcast inventory bookable directly.
Search by topic, audience seniority, or geography — or paste a positioning statement and let the roster builder propose a first shortlist.
You pay Sandpiper once; we pay every creator in their own currency and keep the invoices and tax forms in one export for finance.
Yes — campaigns are separate workspaces with their own budgets, rosters, and reporting, and you can clone a finished one as a template.
Request access and we will open your workspace within two working days, usually with a first roster already drafted.