We build brands heavy enough to stay put.
Basalt Works is a brand company for consumer businesses — food, household, outdoor gear, the odd hardware store chain. We take the parts that usually get split across four vendors and keep them under one roof: name, mark, voice, pack, shelf.
Twenty-eight people, two offices, one set of files. Our shortest engagement was eleven days for a recall-driven pack rebuild. The longest is going into its seventh year.
Naming
Candidate generation, linguistic screening and the trademark legwork, run with your counsel rather than around them.
01Identity
Marks, type, colour and photography direction, delivered as a working system with the files a printer will actually accept.
02Packaging
Structure, artwork and the pre-press grind — from first mock-up through to press check and shelf audit.
03Retail
Signage, fixture graphics and store layouts translated into build drawings that shopfitters can price.
04Voice
Naming conventions, pack copy, tone rules and the editing pass that keeps forty SKUs sounding like one company.
05- Ferrier Provisions2021
- Kelvin & Ash2022
- Hollis Hardware2022
- Brine Coast Salt Co.2023
- Ondera Mills2024
- Verrall Cider House2024
- Pike & Meridian Foods2025
- Stonewell Outfitters2025
- Casa Tepeyac2026
Bring us the messy one.
Colima 214, Roma Norte, CDMX
+1 312 555 0148 Briefs reviewed Thursdays